Hi, I’m Jennifer (aka Bloom and Floss), and I’m so glad you found my little corner of the internet! I’m a self-taught embroidery artist who creates patterns for stitchers of all levels. My style leans toward bold colors, rich textures, and abstract designs, though I love to experiment with new techniques.

This Substack is my way of connecting with fellow embroidery lovers and sharing what I’ve learned (and continue to learn!) on my stitching journey.

Who is this newsletter for?

Whether you’re threading a needle for the first time, have years of experience, or are just embroidery-curious, I hope you'll find inspiration, encouragement, and joy here.

Why subscribe?

Every Wednesday, you’ll receive an email packed with embroidery tips, ideas, advice, and inspiration. Some things you can look forward to:

• Exclusive free patterns

• Special discounts on paid patterns

• Embroidery tips, tricks, and tutorials

• Sneak peeks at works in progress

• And much more!

As a thank-you for subscribing, you’ll receive a FREE embroidery pattern in your welcome email—complete with step-by-step instructions and a full materials list.

👉 Catch up on past posts anytime here.

Stay in the loop

Never miss a stitch—every new post is sent directly to your email inbox. For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.

About Jennifer (aka Bloom and Floss)

I’ve always loved creative hobbies, but embroidery is where I found my spark. I’m drawn to the mindful, meditative rhythm of stitching, and I’m constantly exploring new techniques and ideas. I sell digital patterns and original artwork under the name Bloom and Floss on Etsy, and I share my latest work on Instagram @bloomandfloss.

👉 Read about my embroidery journey, favorite stitches, and more.

Thanks for stopping by—I’m so glad you’re here!